Master Matchmakers® Pioneers An App: Appreciation Lab® Verifies Your Dates Before You Fulfill

The small Version: From 2009 to 2013, specialist matchmakers JoAnn and Steve Ward hosted VH1’s “Hard adore.” During the period of six months, this mother-and-son duo presented their particular ability for encouraging, suggesting, and often giving a reality check to prospects wanting really love. If not in tv show company, the duo operates Master Matchmakers to greatly help singles discover a relationship through matchmaking and go out training. Master Matchmakers offers customized guidance and vetted matches to singles nationwide. Today, the team has also innovated a mobile program also known as like Lab that authenticates the identity of a stranger before going on a date. In all respects of dating, the Ward family members aids higher truthfulness and depend on.


In 2003, Steve Ward believed he was on his way to getting a financial investment banker. He was 22, simply out-of-school, and planning to start their career, but first the guy made a decision to help his mom together with her matchmaking business.

JoAnn Ward had an ability for dealing with folks, yet not with technologies. She had been making use of processing cupboards, and her child wanted to improve the girl to an internet database and website. He expected it to be a simple job. After that, whenever a prospective client requested him for a male’s point of view, he carried out his first intake interview and started initially to suggest fits.

He met using client and paired her through to a first time. She and her day struck it off and happened to be soon involved to be hitched. Steve’s first introduction was a rousing achievements, and just like that he had been addicted.

Another generation matchmaker and President at Master Matchmakers, Steve guides individuals toward satisfying connections with sincerity and authenticity. He is well-practiced at offering advice to singles. Alongside his mom, the guy co-authored a manuscript called “Crash Course crazy.” In every his undertakings, he dreams to boost the online dating experience for singles.

Master Matchmakers conducts personal interviews and criminal record checks to carefully familiarize yourself with clients before sending all of them on a date. Licensed coaches and registered therapists work as individual coaches and a passionate staff of full-time matchmakers function side-by-side with one of these mentors to be certain conscientious, hand-selected introductions coupled with customized guidance from many years of expert knowledge.

With the help of a generally viewed TV show, “Tough adore,” this little local matchmaker widened into an across the country boutique, offering singles throughout 50 states.

“we are facing board any where from 20 to 40 new customers per month today,” Steve stated. “We have now developed into a complete level service capable of aiding whoever labors crazy.”

These days, simply by using technology to enhance the internet dating lifetime of singles, Steve features pioneered a cellular application called admiration Lab, which will validate someone’s picture, authenticate their particular identification with a personal expertise test or cellular phone lookup, and operate a criminal record search at the same time.

“in a day and age of conference over mobile basic when considering online dating, we created appreciation Lab to convey depend on as something with the whole relationship business,” Steve explained, “but for those finding a high-touch, personal expertise we shall still supply the best-in-class, personal coaching and pro matchmaking solutions.”

Steve and JoAnn Honed Their Date training Via “Tough Love”

Upon signing up for Master Matchmakers, Steve utilized their company impulse, personal instinct, and flair for informing it adore it is always to display everything a matchmaker tends to be and perform. Thus, he along with his family members shortly earned a lot promotion and attention, culminating in VH1’s truth tv program “Hard like,” which went for six conditions.

From 2009 to 2013, Steve and his mother managed and developed this tv show about singles and lovers in a variety of stages of dating and commitment crises. They can be straightforward individuals who understand how to get results.

“Thank you so much a great deal for leading me personally across the ‘dating journey’ that triggered Ryan. We have been thus delighted. The guy contributes such to living that i’d struggle to make by yourself. I never believed in soulmates before, but boy have always been I a believer today!” — Maya, a Master Matchmakers customer

After period one, Steve acknowledged the helpfulness of a love bootcamp, of reading from a person that will say to you the truth about yourself along with your interactions. The guy decided to add a romantic date training solution to fit and bolster their unique matchmaking.

“We wanted to offer alternative techniques we’re able to add worth to a person’s romantic life,” he told all of us. “We started initially to establish an application that individuals felt ended up being very unique and personalized, using the strategy we had been noted for: tough love.”

The popularity of the tv screen program together with growth of the world wide web during the time enabled Master Matchmakers to syndicate their particular services nationwide.

Date Coaching, coordinating, and Vetting For People throughout 50 States

Master Matchmakers has changed plenty since 2003, when uploading and transmitting photographs via a computer had been tedious and cumbersome. Back then, it had been an industry requirement that matchmakers wouldn’t program their clients photos of the potential time. The client must trust their own specialist examination of elegance and being compatible.

Now technical improvements allow Steve with his group to delve further and provide much more than just a photo. As a result of the past information, these matchmakers need to know every little thing to enable them to generate an informed match. A complete bio and background check is actually common running process of this proprietary matchmaker.

Delivering personalized service toward entire country, the Ward family can assist countless eligible singles select the person of the dreams.

An egalitarian matchmaker, Steve denies the thought of an antiquated business design where guys spend exorbitant rates to get to know women who shell out absolutely nothing. Master Matchmakers addresses women rather and respectfully.

“I focus on a top-quality woman,” Steve stated. “we appeal to women that are extremely determined, winning, attractive, educated, and seeking to get to know their unique equal or better.”

Date Coaching

In his go out training, Steve places a focus on acknowledging possibilities and being available to performing on all of them. He promotes self-awareness, perhaps not self-consciousness. He discusses shifting the paradigm and removing self-imposed barriers so your customer is ready to satisfy “the main one.”

“My training provides them with the opportunity to optimize the opportunities which come their unique way in order to notice those options,” he explained. “i am a numbers guy, so it’s about regularity and readiness.”

The guy with his group of informed mentors meet personal to identify patterns, break poor routines, and make plans for how discover, type, and keep a fantastic relationship. It’s no wonder the website defines day coaches as “the blade and shield within sex life.”

“Most of the time we just work at helping individuals broaden their unique brains,” Steve mentioned, “to attempt to think about exactly why it could work– not why it won’t operate.”


These matchmakers recommend individually. Work should arrange introductions with suitable and vetted individuals. Clients concur upon a certain number of introductions beforehand, together with matchmakers develop a tailored method backed by years of experience when you look at the relationship video game.

“we are very tactical about this,” Steve stated, “and we provide feedback on the way. We supply the customer sincere useful feedback that they won’t get other method.”

Master Matchmakers take their particular time interviewing and receiving to know their customers so that they can make better fits. The point, Steve stated matter-of-factly, is to get eliminate the client by combining all of them up with a compatible match.

Often this means offering some guidance (or a highly worded reality check) to consumers. The frame of mind associated with solitary is simply as vital because personality of the go out.

Also essential, Steve told us, could be the power to speak realistic expectations. “i have discovered over time simply to walk a superb line between offering some body hope and providing some body delusions.”

Background Checks

Before dealing with any customer, Master Matchmakers thoroughly investigates that person’s history. This consists of anything from social media marketing profiles to criminal record. The group has actually a great deal of information at their disposal to make certain that each of their customers take the up and up.

“definitely and away, we possess the greatest degree of immediate access to managed data — over some other matchmaker in the united kingdom,” Steve boasted. “We’re basically, for many intents and functions, private investigators.”

Master Matchmakers just shows people after vetting their own background. Anyone who signals on agrees to this type of an arrangement. Fostering confidence and honesty, these matchmakers make certain that their customers tend to be upstanding individuals worth becoming matched up. This amazing feature provides the team a competitive advantage for singles wanting some additional safety and detailed investigation.

“We have now incorporated plenty of technologies over the past number of years,” Steve mentioned. “That allows all of us to-do the jobs more effectively plus properly than many other matchmakers available to choose from.”

Love Lab has Background Checks to Keep Daters Safe

Recently, Steve has brought on a bold venture, generating a matchmaking reference for singles. He’s taken the confirmation innovation utilized by Master Matchmakers and condensed it into a mobile app known as admiration Lab. Now everyone can go surfing to verify the identification of a night out together before meeting in-person.

That is an essential product for singles who place by themselves vulnerable by taking place a romantic date with some one they don’t actually know.

“We would like to become a directory,” Steve revealed, “to verify dating pages and merely assist people get more importance out-of each one of these programs and solutions.”

Really love Lab uses Master Matchmakers’ vetting processes to deliver the present day dater some comfort. Prior to going on a date, customers can login discover if someone is actually exactly who they claim becoming (and the things they claim to appear like).  This complimentary cellular app was launched in Sep 2013 and has already been increasing the reach ever since.

“we are in the midst of an evolution of your item,” Steve mentioned. “we need to become an impartial confirmation solution for your dating sector.”

The software allows users self-verify their particular identification and check through to the identification of someone otherwise. Soon possible enter a telephone number, email address, or username associated with a Love Lab profile to find out if some one you met on the web was already confirmed. Every person must validate their details. It is possible to confirm the pictures, for instance, by firmly taking and uploading an instantaneous selfie to Love Lab that is determined and when compared to the profile photos for likeness.

With a comprehensive and scrupulous confirmation process, these internet dating innovators aspire to produce something that decreases the dishonesty, fraudulence, and danger rampant in internet dating.

“I’m not so concerned about generating loads of cash immediately. I’m really trying to build a service that individuals are likely to want to use and suggest — and a site that eliminates a very significant issue.”

The Master Matchmakers group Provides a Close-Knit, household Feel

Master Matchmakers is actually a family-run business. JoAnn Ward is the President, the woman daughter is the Chief Executive Officer, along with her daughter could be the Executive Director of customer Relations. A lot of their own matchmakers and day coaches have now been because of the company for years as they are deeply invested in the success of every customer.

“We run Master Matchmakers like a family group. We’ve a very boutique-style approach,” Steve demonstrated, incorporating, “My mom has actually constantly said that the single thing that technology cannot replace is quite individual solution.”

JoAnn has a radiant personality that sets the tone for business as a whole. The Ward family members is focused on advising it adore it is actually and assisting men and women when you’re drive.

“We grab an equal show in the obligation inside the organization,” Steve said, “but she actually is alot more taking part in production the achievements within our client’s physical lives.”

Lately, Steve has taken more of a step back from customer strive to focus on the improvement the Master Matchmakers company and development associated with the appreciation Lab software. He allows their mom make reins throughout the client part, though they do not always agree regarding right strategy.

“we’ve got disagreements with regards to all of our consumers always in fact,” the guy said good-naturedly. “When we disagree, though, it’s my job to allow her to win because we made a package a long time ago that she would have final say from inside the matchmaking organization and that I could have last state throughout the activity undertakings.”

That contract seems becoming good for all included â€” this mother-son staff scales each other out to provide daters personalized support and technical convenience.

Success is determined by exactly how Pleased the Clients Are

Over the years, Steve has observed many success tales of pleased partners which came across, fused, and discovered really love because of Master Matchmakers. Their customer product reviews web page is filled with reviews from pleased consumers.

“I would like to believe that 99% of the people who chose myself should do everything over again,” he stated, “and I’m happy with that.”

He informed united states about a certain young woman who was wise and profitable but in demand for some direction in her own romantic life. Steve took her on as a customer and started training the lady getting a lot more open-minded. He paired the girl with a few solitary men but had not found a fantastic match.

To achieve insight into the woman individuality, Steve asked the lady to offer an individual guide letter. Her reaction astonished him. “She felt comfortable enough to go to an ex who was simply currently remarried,” he recalled. “She truly opened to him and tell him that she actually is going right through this experience, doing some soul-searching and showing about what she could perform in a different way in order to meet ‘the one.’”

Her ex ended up providing the lady path back to love. He proposed she fulfill a friend of their. The capture ended up being this pal lived in Seattle while she stayed in ny. But she’d been coached are open-minded to options, thus she consented to have the possibility. After some successful times, she finished up relocating to end up being closer to this guy, that is today her fiancé.

“She provided me with this stunning recommendation for meeting this individual,” Steve said. “the truth that i really could indirectly influence somebody making sure that, actually without adding the woman to ‘the one,’ she however credits myself — to me, this is certainly something to be proud of.”

Master Matchmakers Blends Personal provider With Technology

Instead to become an investment banker, Steve Ward has actually utilized his abilities as an entrepreneur, representative, matchmaker, and date coach to push Master Matchmakers to the technological age. Their recently designed app, fancy Lab, is the alternative in supplying singles a secure matchmaking environment with full background records searches.

“we are capable consider people’s history extremely thoroughly — significantly more thoroughly than nearly any various other matchmaker available to you,” Steve mentioned. “I in essence shrunk that technologies into appreciate Lab, but Master Matchmakers nevertheless uses it for the consumers’ reasons also.”

With upfront guidance, hand-picked fits, and verified dates, Steve looks to corner the market on matchmaking from start to finish.

“the focus is actually to be able to supply useful methods to people for the entire matchmaking ecosystem,” the guy mentioned. If large praises of his former consumers are any indication, he’s already been enormously effective up to now.