In terms of oculus app content, we’re all familiar with the Oculus storefront and its strict curation. This ensures that the quality of games and experiences top-quality and stops low-quality apps from falling into the gaps. However, this also makes it difficult for independent developers to make their VR content on the Oculus platform.
To combat this issue Oculus recently introduced a new program called “App Lab” to give independent developers an official place to showcase their VR content without going through the rigorous curation process of the Oculus storefront. The App Lab is similar to the regular Oculus storefront in that you can browse and download apps in the virtual data rooms same manner you would on a traditional storefront however, it’s not as well-curated.
If your app performs well in the App Lab, it might be promoted to the official Oculus storefront, where it will gain more attention and an even larger audience. However this isn’t solely based on the number of downloads, but also on factors such as retention metrics, long-term profitability, the development team, etc.
If you’re interested in exploring the full range of Oculus Quest apps, we recommend you to enable developer mode on your Meta headset and play around with App Lab. There are a lot of interesting games and experiences waiting to be found, including well-known non-games such as Tilt Brush, which turns your headset into a virtual art studio. There’s also a bunch of amazing VR media apps such as Quill Theater, which showcases the amazing community-created movies and animations.